Our mission: Calm for Kids, a pilot program introducing relaxation classes into primary schools was to be launched in Brisbane and the Gold Coast. The program’s founder Tricia Riordan required a cost-effective and results-driven PR campaign.
Our direction: Elevate PR devised an effective campaign to alert Calm for Kids to the media and attract consumer attention. Current affairs, lifestyle, education and parenting editors, CBD print media and a range of online publications were targeted. Classes were organised for the media to see Tricia’s work in action. A series of strong professional images were secured for media use and Tricia was prepped for interviews.
Our elevation: Calm for Kids gained significant exposure throughout various media streams including Channel 7’s Sunrise, The Courier Mail, The Gold Coast Bulletin, Quest newspapers, B Magazine, 4KQ and 97.3FM. Calm for Kids is now a hit among a number of schools and clients. Elevate PR generated the equivalent of more than $100,000 worth of advertising value through media coverage.
“I have worked with Mel Deacon from Elevate PR for over three years, and along with her team, she has consistently proven herself to be professional, efficient and effective.
“Her positive nature, willingness to listen, attention to detail, and supreme organisational skills means that I strongly recommend her to businesses, both small and large.”
Tricia Riordan, Calm for Kids Founder and Managing Director.