Our mission: One of Australia’s leading recruitment specialists in the mining and heavy industry sector, SmartWorker needed to increase awareness of their brand through a strategic campaign to forge new relationships with the media. They also needed to refresh their website to reflect the company’s objectives and achievements.
Our direction: Elevate PR launched a PR campaign which encompassed media management and website content. The creation of a streamlined media schedule was designed to alert the media to SmartWorker’s latest initiatives and achievements. Elevate teamed this with a website overhaul and content edit to better reflect SmartWorker’s direction.
Our elevation: SmartWorker featured in a range of newspapers including the Courier Mail, City News, WA Business News as well as recruitment and mining publications. SmartWorker’s website now boasts a refreshed appearance and communicates key messages with maximum impact.
“We’ve had positive feedback from clients about our website, and the media coverage so far has been terrific - Elevate PR is a pleasure to work with.”
John Cooling, Founder, SmartWorker.