Blog

Sharing the good stories

Sharing the good stories

Wednesday 1st July 2015     Public Relations, Communications

Are you motivated by the stories you are communicating? When a cadet journalist got in touch with Senior PR Account Manager Krista, it caused her to reflect on her career progression and the importance of how we tell stories.

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Stalking LinkedIn for professional development

Stalking LinkedIn for professional development

Monday 22nd June 2015     LinkedIn

LinkedIn is a fantastic tool if you know how to make the most of the resources and connections available. Get best practice tips and an overview of benefits from Senior PR Account Manager Krista.

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How to manage your time with frogs and Vanilla Ice

How to manage your time with frogs and Vanilla Ice

Thursday 11th June 2015     Time Management, Productivity

Time. Generally, we all want, or sometimes feel like we need more time in the day, especially to get a handle on everything on our to-do list. Operations Manager Kim shares her top time management tips.

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Media relations – it isn’t easy come, easy go...

Media relations – it isn’t easy come, easy go...

Wednesday 3rd June 2015     Media Relations, Public Relations

There has been A LOT of debate among communication professionals, across Australia and overseas about how we measure public relations – specifically the value of media coverage. Senior PR Account Manager Krista tackles the value of 'earned' coverage and positive media relations.

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The benefits of lending a ‘helping hand’

The benefits of lending a ‘helping hand’

Want your company to be know as the 'good guy'? Organisations are part of the communities they operate in and lending a helping hand can go a long way. PR Account Manager Maree shares the benefits of CSR programs.

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Don’t be afraid to dial – email vs phone communication

Don’t be afraid to dial – email vs phone communication

Friday 22nd May 2015     PR, Communication

To phone or to email? We are saturated with options thanks to email, text and social media platforms becoming more common than the more traditional face-to-face meeting. PR Account Executive Lauren explores the benefits and limitations of the humble phone call vs email.

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The view (away) from a screen

The view (away) from a screen

Tuesday 19th May 2015     PR

Take a second to look up from your phone... And see everyone looking down at their screens: What are the opportunities of having the world at our fingertips? Senior PR Account Manager Krista shares how businesses can make the most of our online consumption habits.

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PR FAQs: What we really do

PR FAQs: What we really do

Friday 8th May 2015     PR, Publicity

Oh, so you do PR, like Samantha from Sex And The City? Yeah sure, exactly like Samantha! No, not really. PR isn’t about high heels, fancy clothes and long lunches. You have to be less ‘fabulous’ to be able to get the job done!

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BILL GATES, FOUNDER OF MICROSOFT
"IF I WAS DOWN TO THE LAST DOLLAR OF MY MARKETING BUDGET, I'D SPEND IT ON PR"