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Blog | Novelty as News Value: A PR Practitioner's Best Friend

Blog | Novelty as News Value: A PR Practitioner's Best Friend

Wednesday 25th March 2015     PR, News Values, Media Relations

When we think of news, a cat modelling on a catwalk and an increase in men and women waxing their intimate areas may not be the first things that come to mind! Journalist turned PR practitioner Lauren shares how the ridiculous translates to newsworthy by providing the novelty factor.

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March Update | Brazilian Beauty announces growth plans

March Update | Brazilian Beauty announces growth plans

Tuesday 24th March 2015     March EDM, Brazilian Beauty

We’re certainly not short on variety in our work! For the past four months we’ve worked with Australian salon franchise Brazilian Beauty.

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March Update | Racing with Slideways Go Karting

March Update | Racing with Slideways Go Karting

Tuesday 24th March 2015     March EDM, Slideways Go Karting

In October we began Slideways Go Karting Australia’s PR and communications program and in February publicised their Guinness World Record (GWR) attempt raising funds for Huntingtons Queensland.

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March Update | Frosty Boy Australia joins Elevate

March Update | Frosty Boy Australia joins Elevate

Tuesday 24th March 2015     March EDM, Frosty Boy

A major highlight for Frosty Boy was the launch of its new ‘Pure Happiness’ factory at Yatala, Gold Coast in early December.

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Blog | The Importance of PR

Blog | The Importance of PR

Wednesday 10th December 2014     PR, Publicity

Ever wondered why public relations is such a big deal? PR Account Manager Maree discusses the importance and mechanics of our trade and how PR can enhance your business.

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BILL GATES, FOUNDER OF MICROSOFT
"IF I WAS DOWN TO THE LAST DOLLAR OF MY MARKETING BUDGET, I'D SPEND IT ON PR"