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Communication - Don’t forget your internal stakeholders

Communication - Don’t forget your internal stakeholders

Friday 24th July 2015     Internal Communications

When focusing on your external communication and marketing to your stakeholders, what can be overlooked is the importance and special position your team holds as your brand ambassadors. The core role of PR is to build and maintain a positive reputation and relationships with all stakeholders of an organisation – including its team members.

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How to protect your most valued asset - your reputation

How to protect your most valued asset - your reputation

Tuesday 14th July 2015     Reputation Management, Crisis Communications

It takes years to build your reputation and only minutes to destroy it! In today's digital world where everyone is a wannabe journalist equipped with a smartphone to snap their bad food experience and share it with the masses, the need to plan for a potential crisis is an essential part of every organisation’s toolkit. Managing Director Mel shares our top tips.

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PR for the seasons - capitalising on existing opportunities

PR for the seasons - capitalising on existing opportunities

Wednesday 8th July 2015     Public Relations, PR, State Of Origin

Need an original story idea to promote your business - then we are your PR team! But being clever PR practitioners also means recognising the existing opportunities where your brand can capitalise. PR Account Manager Maree talks about the perfect times to get brands in the spotlight.

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Sharing the good stories

Sharing the good stories

Wednesday 1st July 2015     Public Relations, Communications

Are you motivated by the stories you are communicating? When a cadet journalist got in touch with Senior PR Account Manager Krista, it caused her to reflect on her career progression and the importance of how we tell stories.

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Stalking LinkedIn for professional development

Stalking LinkedIn for professional development

Monday 22nd June 2015     LinkedIn

LinkedIn is a fantastic tool if you know how to make the most of the resources and connections available. Get best practice tips and an overview of benefits from Senior PR Account Manager Krista.

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How to manage your time with frogs and Vanilla Ice

How to manage your time with frogs and Vanilla Ice

Thursday 11th June 2015     Time Management, Productivity

Time. Generally, we all want, or sometimes feel like we need more time in the day, especially to get a handle on everything on our to-do list. Operations Manager Kim shares her top time management tips.

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Media relations – it isn’t easy come, easy go...

Media relations – it isn’t easy come, easy go...

Wednesday 3rd June 2015     Media Relations, Public Relations

There has been A LOT of debate among communication professionals, across Australia and overseas about how we measure public relations – specifically the value of media coverage. Senior PR Account Manager Krista tackles the value of 'earned' coverage and positive media relations.

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The benefits of lending a ‘helping hand’

The benefits of lending a ‘helping hand’

Want your company to be know as the 'good guy'? Organisations are part of the communities they operate in and lending a helping hand can go a long way. PR Account Manager Maree shares the benefits of CSR programs.

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BILL GATES, FOUNDER OF MICROSOFT
"IF I WAS DOWN TO THE LAST DOLLAR OF MY MARKETING BUDGET, I'D SPEND IT ON PR"