Tag Search - 'Communications'
How does a digital campaign complement a media campaign?
One of our key offerings here at Elevate Communication is media relations, where we use traditional media such as print, TV, online and radio to share our client’s stories. However, most of the time it’s also a good idea to pair a traditional media campaign with a digital campaign to help reach more targeted audiences and further communicate the brands’ news. Here’s a few reasons why we do this.
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The Benefits of a Strategy Session
What is the first step to creating a successful communication strategy for your business? Here’s what you need to know about strategy workshops and why your business will benefit from conducting a strategy session in 2020.
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10 reasons why you should use communications and PR in 2020
As a business owner or manager, it’s natural that you would be protective of your market and want to retain control of all facets of your business. While not every business should – or is ready – to hire communication support, the right agency can act as an extension of your team and bring a wealth of insights to work with you and help you to achieve your goals.
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Lessons from the box: watching reality TV for lessons in reputation management
What can be learned from reality TV? Reputation management lessons inspired by a guilty pleasure.
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Mumbrella Comms Con 2019
I had the privilege of spending Thursday, 28 March in Sydney at Mumbrella’s annual Communications Conference, Comms Con.
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Using progressive tools to communicate with developing communities
Over the past decade, the communications industry has evolved significantly, as communication channels continue to expand beyond traditional media mediums.
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How to choose the right charitable partnership for your brand
Giving back to the community is becoming more and more the norm in business practice. In fact, many businesses have changed the way they think about their CSR activities and are renaming their charitable or for-good actions as “business responsibilities” rather than “corporate social responsibility”.
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2019 PR predictions (P.S they're not what you think)
This year marks for me, 20 years working in marketing, communication and PR roles, and every year I continue to be blown away by the changing technology and trends in how we both conduct business and more importantly, how we communicate our business to our customers.
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The process behind a successful EDM
Electronic Direct Mail (EDM) is one of the key marketing tools that companies and brands can use to directly connect with their stakeholders on a personal level. EDM campaigns can either be used to interact with internal members or to external corporate members and potential customers. EDMs are crafted to generate brand awareness, create traffic, increase new sales or leads, and provide the business an opportunity to grow by keeping communication lines open and transparent to stakeholders with updates, announcements, and offers they can easily access.
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