Tag Search - 'Pr'
GUEST BLOG - How can media relations drive a non-profit's mission?
As part of our guest blogging series, Act for Kids Executive Director Public Affairs, Partnerships & Advocacy Stephen Beckett shares how the media helps his organisation communicate its mission.
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How does a digital campaign complement a media campaign?
One of our key offerings here at Elevate Communication is media relations, where we use traditional media such as print, TV, online and radio to share our client’s stories. However, most of the time it’s also a good idea to pair a traditional media campaign with a digital campaign to help reach more targeted audiences and further communicate the brands’ news. Here’s a few reasons why we do this.
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Three ways that good PR habits improve your SEO
In the comms industry, blending PR and digital marketing skills can help take your company from zero to hero when it comes to SEO. However, two marketing practices that do not bleed into each other are Search Engine Optimisation (SEO) and Public Relations (PR). We can even go as far as to say the two need to be tightly intertwined to achieve cut through in today’s saturated landscape.
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Three reasons why your company needs media relations
Media relations acts as the middleman between your organisation and your target audience. It encourages your company’s name to be portrayed accurately and effectively, allowing consumers the opportunity to digest the information and build trust with your company or spokespeople.
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How to draft the perfect pitch
Editors, journalists and producers receive countless emails in a day, so how do you make sure your pitch stands out for the right reasons?
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Why you should ask about a Newsroom schedule?
In order to succeed as a Public Relations (PR) practitioner, good relationships are vital. As Elevate’s Media Director, one of the most important groups of people for Mark Henderson to build relationships with are journalists.
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Five reasons why internal communication is imperative to your employees
We hear it time and time again, the importance of internal communication, but what does this actually mean to a business? Internal communication is about effective communication among stakeholders of an organisation, such as employees, franchisees or members, and has been considered a critical business discipline. This involves developing and disseminating messages to keep stakeholders connected and informed in the way of consistent and transparent communication.
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How to stay professional while you work from home
Let’s face it, if you’re able to work from home during the COVID-19 crisis and not lose any income, then you are one of the lucky ones. So make sure you’re set up to do it well.
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The role of PR
So, what is is that PR practitioners actually do?
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Mumbrella Comms Con 2019
I had the privilege of spending Thursday, 28 March in Sydney at Mumbrella’s annual Communications Conference, Comms Con.
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