Tag Search - 'Public Relations'
GUEST BLOG - How can media relations drive a non-profit's mission?
As part of our guest blogging series, Act for Kids Executive Director Public Affairs, Partnerships & Advocacy Stephen Beckett shares how the media helps his organisation communicate its mission.
Continue ReadingHow to get your daily news fill
Bushfires, floods, a global pandemic, and now nationwide protests! With so much happening in the world, it’s hard to turn away from the latest update or news headline. In actual fact, media and news consumption has been on the rise for some time. So much for the alleged ‘slow death of journalism’.
Continue ReadingThree ways that good PR habits improve your SEO
In the comms industry, blending PR and digital marketing skills can help take your company from zero to hero when it comes to SEO. However, two marketing practices that do not bleed into each other are Search Engine Optimisation (SEO) and Public Relations (PR). We can even go as far as to say the two need to be tightly intertwined to achieve cut through in today’s saturated landscape.
Continue ReadingThree reasons why your company needs media relations
Media relations acts as the middleman between your organisation and your target audience. It encourages your company’s name to be portrayed accurately and effectively, allowing consumers the opportunity to digest the information and build trust with your company or spokespeople.
Continue ReadingWhy you should ask about a Newsroom schedule?
In order to succeed as a Public Relations (PR) practitioner, good relationships are vital. As Elevate’s Media Director, one of the most important groups of people for Mark Henderson to build relationships with are journalists.
Continue ReadingFive reasons why internal communication is imperative to your employees
We hear it time and time again, the importance of internal communication, but what does this actually mean to a business? Internal communication is about effective communication among stakeholders of an organisation, such as employees, franchisees or members, and has been considered a critical business discipline. This involves developing and disseminating messages to keep stakeholders connected and informed in the way of consistent and transparent communication.
Continue ReadingPR IN 2020 AND BEYOND
With changing technology, comes changing processes, systems and metrics, and keeping up with the Jones’ (or the millennials!) has never been more critical for businesses that seek to serve their clients in the most efficient, productive and results-driven environment.
Continue Reading10 reasons why you should use communications and PR in 2020
As a business owner or manager, it’s natural that you would be protective of your market and want to retain control of all facets of your business. While not every business should – or is ready – to hire communication support, the right agency can act as an extension of your team and bring a wealth of insights to work with you and help you to achieve your goals.
Continue ReadingThe politics of persuasion
For those who care to reflect on the election that was, this year’s campaign period was not exempt from an impressive illustration of the power of successful public relations.
Continue ReadingThe role of PR
So, what is is that PR practitioners actually do?
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