Overview & Key Outcomes

Beauty salon franchise Brazilian Beauty engaged Elevate to provide a full PR and communications strategy to promote its growth and successes and enhance brand awareness of its luxury services and skin care line.

 Brazilian Beauty’s program includes:

  • PR strategy and editorial schedule identifying opportunities and key dates
  • Ongoing communication with franchisees to identify PR activities
  • Creating PR campaigns to promote products and services to position the brand as industry experts
  • Highlighting business successes and milestones
  • Promoting new salon openings
  • Assisting with Brazilian Beauty’s charity support initiatives and identifying opportunities for franchisees to support their local communities
  • Profiling of management team members, franchisees and salon staff members
  • Monthly measurement and evaluation reports

ACHIEVEMENTS OCTOBER 2014 – MARCH 2015

  • Total estimated advertising value – $560,000
  • Total audience reached – More than 3.8 million 
  • Coverage: National industry, business and consumer publications in Australia including online news, magazine and local TV, radio and newspaper stories.  

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Elevate has a dedicated and enthusiastic team of professionals who have done a fantastic job shining a spotlight on Brazilian Beauty’s achievements. We are incredibly pleased with where Brazilian Beauty has been seen and heard thanks to Elevate’s creative PR campaigns and communications activities. They have delivered excellent customer service and PR support to our franchisees, offering helpful suggestions and implementing PR activities for the benefit of the group. We look forward to seeing where Elevate can take us in 2015.

Testimonial By - Francesca Webster, Brazilian Beauty CEO

The Elevate Team

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