Thought leadership

Manage your issues before they turn into a full blown crisis

Manage your issues before they turn into a full blown crisis

Monday 20th July 2020         Jose Abad

How many times have you read a headline in the days (or sometimes hours) following news of a workplace accident or a failure of governance, that the company, government department or minister were warned months in advance of the problem?

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GUEST BLOG - How can media relations drive a non-profit's mission?

GUEST BLOG - How can media relations drive a non-profit's mission?

Thursday 16th July 2020     Public Relations, Media Relations, Non Profit, Guest Blog     Stephen Beckett

As part of our guest blogging series, Act for Kids Executive Director Public Affairs, Partnerships & Advocacy Stephen Beckett shares how the media helps his organisation communicate its mission.

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How to design a quality website

How to design a quality website

Monday 13th July 2020     #website #contentmarketing #websitedesign #websitebuild #businesswebsite     Yevonne Kuhr

Websites sell, and for many businesses they are the first port of call for potential customers as they seek information. The Gomez Report found 88% of online visitors are less likely to return to a site after a bad experience. So a good first impression is key, and this must be paired with enticing, digestible content placed across an easy to navigate site.

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Great Website Design - The Importance of First Impressions

Great Website Design - The Importance of First Impressions

Tuesday 7th July 2020     Website, SEO, Websites, Search Engine,     Campbell Johnson

When someone visits your website, it gives them an immediate taste of what your business is all about, which is why the first impression is so important. Just like a job interview, you always want to put your best foot forward and present well, so, why should your website be any different?

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How does a digital campaign complement a media campaign?

How does a digital campaign complement a media campaign?

Friday 3rd July 2020     #Mediarelations #media #PR #communications #Digitalcampaign #digitalmarketing     Campbell Johnson

One of our key offerings here at Elevate Communication is media relations, where we use traditional media such as print, TV, online and radio to share our client’s stories. However, most of the time it’s also a good idea to pair a traditional media campaign with a digital campaign to help reach more targeted audiences and further communicate the brands’ news. Here’s a few reasons why we do this.

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Three content pieces to help generate leads

Three content pieces to help generate leads

Thursday 2nd July 2020     #brandawareness #leadgeneration #contentmarketing #leads     Yevonne Kuhr

Lead generation is a common challenge for most marketers today as they work to help the brands they represent creatively cut through a noisy market to attract quality attention from potential customers or clients.

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How to get your daily news fill

How to get your daily news fill

Wednesday 1st July 2020     #media #publicrelations #business #news #mediastories     Joshua Stengert

Bushfires, floods, a global pandemic, and now nationwide protests! With so much happening in the world, it’s hard to turn away from the latest update or news headline. In actual fact, media and news consumption has been on the rise for some time. So much for the alleged ‘slow death of journalism’.

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Why you should map your business' customer journey

Why you should map your business' customer journey

Wednesday 24th June 2020         Ella Schalch

Mapping your customer journey is a critical step in your overall marketing process. It allows you to visually see how easy (or difficult) it is for potential customers to retrieve the information they require from your business.

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