WHY YOU NEED EMAIL MARKETING
Let’s set the record straight – email is NOT dead! While there have been a considerable number of new communication platforms since email was first landed, email or EDM (Electronic Direct Mail) marketing is still one of the cheapest and most effective forms of marketing.
Unlike your social media or website channels, email marketing invites you into the inboxes, homes and lives of your target market, allowing you to communicate what, when and how you like. Your customer database has to give permission for you to email them through an opt-in process, meaning you automatically have warmer leads than other digital channels.
You also dictate the terms of when you communicate with your database, whereas your website and social media channels are at the mercy of external factors such as the customer choosing when to visit your website or the social media platform’s algorithm showing only a handful of your fans your message.
Don’t just take our word for it – here’s what the statistics are showing!
- 174% more conversions are generated by email marketing than social media
- Email marketing boasts a 4400% Return On Investment($44 for every $1 spent)
- 99% of us check email every day and some of us check as much as 20 times a day
HOW ELEVATE CAN HELP WITH EMAIL MARKETING
With Elevate’s strategic vision, creative writing streak and technical capabilities in software, design and metrics reporting, your business can have a powerhouse approach to EDM email marketing!
Our email marketing specialists can maximise your campaigns with:
- Segmenting your database appropriately
- Graphic design
- Incorporating powerful video messages
- Creating engaging articles
- Driving traffic to landing pages
- Increasing enquiries and sales
- Providing insightful reports and recommendations
Contact Elevate today to learn more about email marketing and how it can improve your bottom line.
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