Overview & Key Outcomes

Green Bees Organics engaged Elevate to undertake communications activities and generate positive publicity ahead of its opening in West End through the Elevate Energiser Program. 

Green Bees Organics' Energiser Program included:

  • Creating key brand messages and business vision
  • Drafting website copy
  • Creating a profile on owners Maria and Luke Falaafi
  • Distributing a media release announcing the launch of the business to a list of targeted media
  • Social media content
  • Planning a business launch event and facilitating guests
  • Ongoing support and assistance with communications activities where needed
  • Liaison with media and bloggers
  • Coordinating interview and photo opportunities
  • End of program measurement and evaluation report

ACHIEVEMENTS JANUARY – MARCH 2015

  • Total estimated advertising value – $120,000
  • Total audience reached – 650,000
  • Coverage: Online coverage on The Weekend Edition, The Urban List, and Brisbane Business News, publication in West End Magazine, City South News and Brisbane News and radio coverage on 4ZZZ. 

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Elevate was a huge assistance during the opening of our business. They were supportive every step of the way and did a fantastic job of communicating the story behind Green Bees. The Energiser Program helped get everyone talking about us and I still regularly have customers coming into the café telling me they heard about us through the media coverage generated by Elevate.

 

Testimonial By - Maria Falaafi, Green Bees Organics Owner

The Elevate Team

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