Baskin-Robbins is the world’s largest chain of ice cream specialty shops and has become a favourite among Australian ice-cream eaters.

Elevate worked with Baskin-Robbins Australia's Master Licensee Palm Oasis Ventures to support its marketing and communication program.

Elevate's work to support Baskin-Robbins included:

• Drafting media releases and statements
• Creating memos and Q&As to engage and inform internal stakeholders, including franchisees
• Preparing social media content
• Researching and engaging with CSR opportunities for a national campaign
• Preparing key message documents