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Three reasons why social media marketing flips traditional marketing on its head

Three reasons why social media marketing flips traditional marketing on its head

Wednesday 6th March 2019     #SocialMedia #DigitalMarketing #Digital #Marketing     Jackie McRae

Social media as a marketing platform has become as important to invest in as a brand’s logo or its staff members. But while social media marketing investment deserves a place on the P&L ledger, marketing on Facebook and Instagram is very different to traditional marketing efforts.

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4 podcasts every marketer and business leader should have stored on their phones

4 podcasts every marketer and business leader should have stored on their phones

Wednesday 6th March 2019     #Digital     Jackie McRae

Our university days may be long gone, but as busy professionals, we never stop learning. Whether it’s keeping up with CPD points or jet-setting to industry conferences as a delegate, no matter what industry you’re in or role you play in your organisation, you really do learn something new every day.

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Using Facebook advertising to grow your brand

Using Facebook advertising to grow your brand

Monday 12th March 2018     Digital, Public Relations, Digital Marketing. Social Media     Olivia van Dalsen

With over 15,000,000 monthly users in Australia alone, Facebook is an online channel for businesses to reach their customers in a way that didn’t exist 15 years ago. With almost everybody having access to the internet - whether through a mobile phone, tablet, watch or computer – businesses have the opportunity to connect with their audiences like never before.

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