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How to run a successful masterclass or workshop event

I’m finding my email inbox and my social media accounts are flooded with invitations to “the best” or “the most important” workshop, masterclass, or event I’ll ever attend. And, while I am absolutely certain there’s some merit to this correspondence, I’ve attended a few of these “very important” events over the years; in fact I’ve even run a few of them, and I can tell you now, not all masterclass events are delivered equally – some are brilliant, while others bomb, so while I have your attention, I wanted to share a few tips around what makes for a successful masterclass.