Tag Search - 'Public Relations'
Trimming the fat too soon can make you starve in the long run
Too often, PR consultants are viewed as the fat in a company’s overhead: the “nice to have but not necessary” component of the balance sheet. When times are tough, public relations is often the first thing cut and that is the worst mistake any company, that wants to stay in business can make.
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How to have difficult conversations with your PR team
Every relationship has its ups and downs, even professional ones! There will always be the chance for a difference of opinion and unmet expectations to create some waves in an otherwise calm and easy-going relationship.
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The power of word of mouth
A picture is worth a thousand words but a single word can kill a brand. In a marketplace that is flooded with endless advertising techniques and approaches, there is one method that has truly stood the test of time: word of mouth.
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5 PR practices that should be in your Marketing Plan
I find it fascinating that with working to achieve similar goals and objectives for clients as their marketing strategy, PR is still seen as an afterthought, separate to the marketing budget.
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Measuring success in public relations – Is PR worth it?
In today’s digital age everyone is constantly bombarded with social interaction, making public relations (PR) more important than ever before. However, justifying investment in PR based on tangible Return On Investment (ROI), can often be hard to quantify, so i’ve put together five questions you can ask to ascertain the true value of a targeted PR campaign, which can realistically assist in achieving your business objectives.
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'Clickbait' vs authentic content - why quality PR is important in achieving business objectives
These days, it seems no publication is immune to the clickbait virus. Nearly every article you turn to has a sensationalised headline like “what this mother did will SHOCK you” or “nine people you won’t believe actually exist”, which almost guarantees you head to their website.
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