Blogging
3 tools to streamline your writing
Writing can be difficult - no matter if you’re a professional or a university graduate. It can be especially challenging being creative and grammatically correct when you have several conflicting deadlines. This can lead to stress, and stress can lead to forgetfulness. So, it’s important to take all measures to ensure your work is error free and your tone of voice is appropriate.
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Be your own media outlet – Every brand can be a journalist, editor and publisher with blogging
Positive media attention is great for business, and it’s a legacy service that I’m proud to excel in at Elevate Communication, but owning your own stories and sharing them with people who are already invested and interested in you can have benefits that far outweigh those that come with the media spotlight.
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10 blogging tips for success
Is blogging a part of your marketing strategy?
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The importance of voice, tone and style
Growing up, we often hear the phrase ‘it’s not what you say, but how you say it that really matters’. Fast forward to the digital era of public relations and this phrase has never been more relevant in the age of digital technology. Brand identity is made up of voice, tone and style – often these are used interchangeably to achieve different communication goals for your brand. In these situations, the tone of your voice governs how you express yourself in writing, with the content and style of written communication the means of what you say. Visual content is equally as important for showcasing your brand identity – if your visual content doesn’t match your brand conversation, this can often lead to inconsistencies in your delivered communication.
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The importance of voice, tone and style
Growing up, we often hear the phrase ‘it’s not what you say, but how you say it that really matters’. Fast forward to the digital era of public relations and this phrase has never been more relevant in the age of digital technology. Brand identity is made up of voice, tone and style – often these are used interchangeably to achieve different communication goals for your brand. In these situations, the tone of your voice governs how you express yourself in writing, with the content and style of written communication the means of what you say. Visual content is equally as important for showcasing your brand identity – if your visual content doesn’t match your brand conversation, this can often lead to inconsistencies in your delivered communication.
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