Branding isn’t something a marketer does when creating a logo and the first round of marketing materials for a business. Far from being a ‘set and forget’ activity, branding should be revisited often, we recommend annually when making projections for the new financial year or kickstarting the new calendar year’s marketing program.
For well-established businesses, various versions of a brand can culminate from different people in charge of collateral, marketing, communications and events either over a period of years or across a host of offices or venues. The market may also have changed, where new competitors will force you to reconsider your branding, or a shift in customer personas and behaviours mean realigning your brand to their interests.
Branding isn’t a logo or uniform. It is a suite of materials that create a cohesive identity for a business, so that anyone can easily recognise your business no matter what it is they are looking at.
Outside of logos, Pantone colours and packaging, branding can incorporate:
- Business Cards
- Pull banners
- Email Signatures
- Flyers and Brochures
- Digital banners and graphics
- Document folders
HOW ELEVATE CAN HELP WITH BRANDING
Elevate is accustomed to working alongside outside agencies supporting your business in marketing, media buying, digital marketing and more, but did you know we also do all this in-house?
When you roll your branding strategy and execution in with a holistic PR program, you ensure consistency and leverage throughout all your activities and essentially, you get more bang for your buck over outsourcing to various agencies. This is because there’s only one or two research components, one point of contact for copywriting and one piece of work can be amplified across multiple channels.
Our in-house Marketing and Brand Strategist brings 15 years of senior marketing roles to help you assess, redefine and implement your branding strategy and tactics that support your overall business goals and objectives.