Media Training
Why every business should do media training
It is getting harder to achieve cut through in today’s shrinking media market. The news cycle moves quickly and attention spans are getting shorter. That’s why media training is important for any business to make the most out of every opportunity.
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5 reasons why your senior executives need a media training refresher
Even the most experienced media communicators can benefit from media training.
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How to handle an interview – Learning from the best...and the worst
One way I can justify getting sucked into a reality TV show like Survivor is that it’s all research on ways to handle interview questions when you’re thrust in front of a camera.
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The importance of voice, tone and style
Growing up, we often hear the phrase ‘it’s not what you say, but how you say it that really matters’. Fast forward to the digital era of public relations and this phrase has never been more relevant in the age of digital technology. Brand identity is made up of voice, tone and style – often these are used interchangeably to achieve different communication goals for your brand. In these situations, the tone of your voice governs how you express yourself in writing, with the content and style of written communication the means of what you say. Visual content is equally as important for showcasing your brand identity – if your visual content doesn’t match your brand conversation, this can often lead to inconsistencies in your delivered communication.
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