Photography and Video
GUEST BLOG: Five Reasons to Increase Your Video Marketing – Lauren Panrucker - TIDE Productions
As part of our guest blogging series, Creative Producer and Founder of TIDE Productions, Lauren Panrucker shares five key reasons why she thinks businesses should include and increase their video marketing efforts in 2020 and beyond.
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How to boost your social engagement with video
In recent years, videos on social media have become the foundation of many businesses’ marketing strategies. A HubSpot report indicates 54% of consumers prefer to see videos from brands over other types of content.
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How to make a corporate film shoot memorable and positive
In client and stakeholder management, sometimes it’s the little things that count to make an experience memorable and positive.
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How to create engaging videos for your business
Video has seen an explosion over recent years with many businesses, brands and influencers using video content to grow their engagement and awareness online. Like all content, there can be meaningful and meaningless content – but what is the best way to captivate your audiences and leave a lasting impression of your brand? We’ve compiled three questions we always ask ourselves when filming and editing footage for our clients.
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Grow your brand through photography
With so many companies and clients using social media, photography is becoming an increasingly important skill. You may be lucky enough to have an in-house professional or keen staff member able to help you with your photography needs but, if you don’t, here are my top tips for taking great photos.
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A behind the scenes look at what your PR agency will be doing on your behalf
Explaining to almost anyone who has not worked in the communications industry exactly what PR does is a challenge. Not for a lack of trying, but it’s the unfortunate stigma PR practitioners have been branded with thanks to the likes of Sex & the City, Absolutely Fabulous and any movie making out PR as nothing but cocktails, parties and socialising the night away.
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