Hassalls appointed Elevate to facilitate a full PR and Communication program for promotion across industry, local, regional, national and social media platforms. Hassalls is an Australian owned auction, re-marketing and valuation company that services some of the biggest resource contractors in the world including BHP Billiton, Rio Tinto, Bechtel and Glencore.

Hassalls’ PR, Communication and Digital program includes:

• Developing a PR and Communication strategy to ensure all activities are aligned to the business’ goals and objectives
• Profiling key Hassalls staff as ‘thought-leaders’ in the resources sector through generating positive publicity in key industry, business and mainstream publications
• Capitalising on key on-site auctions and sales by generating media coverage through drafting and distributing engaging media releases
• Drafting internal communication materials including weekly and quarterly EDMs
• Drafting content schedules and monitoring Hassalls social media platforms Facebook, Twitter, LinkedIn and Instagram
• Overseeing Hassalls branding and website re-launches
• Drafting engaging advertorial copy when opportunities arise
• PR and communication reports to highlight achievements and upcoming activity