Clients View

Overview & Key Outcomes

MPower MSL appointed Elevate to develop a strategic communication plan to ensure that company messaging was accurately conversed to key stakeholders including investors, shareholders, customers, staff and media.

MSL’s PR and Communication program includes:

Created a detailed Communication Strategy exploring company key messaging, target audiences, objectives and goals, media outreach and a cohesive PR and communication plan
Established a company LinkedIn page and created content that aligned with company key messaging
Facilitated media coverage for two acquisitions of major overseas software companies such as Verteda Limited and GolfBox
Facilitated and managed media coverage for strategic partnerships with high profile brands such as Golf Australia
Internal communication to engage stakeholders including staff Q&A’s, customer letters and a monthly EDM to ensure business activity was communicated
Monthly measurement and evaluation reports

ACHIEVEMENTS TO DATE:

Developed the MPower MSL brand identity for the Australia market
Positioned MPower MSL’s as one of Australia’s premier software providers for member-based organisations through strategic media outreach, internal communication and editorial content
Achieved media coverage across local and national print and industry publications including key media targets such as The Australian Financial Review and The Courier-Mail.