Cassandra Cooney
Communication Director
A passionate PR professional, Cassandra knows the Australian communication landscape inside out.
Over the past six years, she has worked with some of Australia’s highest-profile brands across the mining, property, retail and finance sectors. Her career portfolio includes Hassalls, Frosty Boy Australia, AMP and V8 Supercars.
During her work developing media and stakeholder engagement and creative campaigns, Cassandra has garnered specialist knowledge in communication strategy and market placement.
Cassandra holds a Bachelor of Journalism and Communications majoring in Public Relations from The University of Queensland and is an active member of the Public Relations Institute of Australia.
Articles by Cassandra Cooney
- 5 content marketing mistakes you're probably making
- The PR agency of today - how the industry is evolving and what it means for clients!
- Change your brand perception in 5 steps
- 5 content marketing mistakes you're probably making
- Using the power of PR to support your event
- All I want for Christmas is some good PR
- The PR agency of today – how the industry is evolving and what it means for clients!
- How to know if your PR pitch is all smoke and mirrors
- How to manage client expectations
- 7 tips for simple strategy planning
