Jose Abad
Reputation Manager
Jose Abad is a seasoned communicator with over 20 years’ experience in corporate communication strategy, planning, implementation and media management in Australia and internationally.
Jose commits to his clients, learns their business and engages strategically and effectively to deliver outcomes while remaining vigilant for opportunities and risks.
He manages every detail of the client experience from strategy development, media, marketing and communication plans, issues and crisis management, social media, client liaison and project delivery.
He has expertise in working in both consultancy and in-house communications management positions in the corporate, property, food, agribusiness, mining and not for profit sectors.
Jose holds a Bachelor of Arts (Majors in Journalism and Communication) from the University of Queensland and is a professional member of the Public Relations Institute of Australia and Australian Institute of Marketing.
Articles by Jose Abad
- Facts are important. Emotions are powerful
- Manage your issues before they turn into a full blown crisis
- Lead generation's role in your B2B marketing mix
- Why every business should do media training
- Communicating during the COVID-19 crisis
- How to cut jargon and communicate with clarity
- The difference between strategy and tactics
- 5 reasons why your senior executives need a media training refresher
- How not to respond to an online review
- What to do when a journalist calls
- Traditional media makes a comeback in the trust stakes
- Why more 'pay for play' is increasing the path to more coverage
- Remember, it's not about you
- The difference between an issue and a crisis
- Five marketing tactics for businesses
- How to amplify your message via networks
- 5 media phone pitching tips
- The difference between an issue and a crisis
- Remember, it’s not about you
