Public Relations
Articles
Social media resolutions for next financial year
So what are your social media resolutions for yourself or your company this financial year? Have you given them any thought? Elevate’s Communication Director, Dr Amanda Olsson offers her top tips for the 2018-2019 financial year.
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Spring clean your systems and processes for a healthy FY20
This time of year always motivates us to do a little spring cleaning around the house to revitalise, organise and minimise, but there’s no reason this overhaul should be confined to our homes. If you’re anything like me and bring work home, then you will find by spring cleaning your commercial systems and processes, home life should become just that – more home, less work.
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How not to respond to an online review
The way in which a business responds to complaints can help or hinder its brand reputation.
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The politics of persuasion
For those who care to reflect on the election that was, this year’s campaign period was not exempt from an impressive illustration of the power of successful public relations.
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The role of PR
So, what is is that PR practitioners actually do?
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Support your staff and they'll support you
Struggling with staff turnover? The answer could lie in your office culture – the one you help create and shape.
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The 5 minor communication skills that make a major difference
If you’re heading up a cost centre, managing a department or overseeing an entire business, then it’s safe to say you’ve got sound business acumen and likely a strong education or experiential background that’s helped you get to where you are today.
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Traditional media makes a comeback in the trust stakes
One of the surprise findings of the Edelman 2019 Trust Barometer has been the traditional news media’s comeback, at least in Australia, against the inexorable march of social media.
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