Tag Search - 'Mediarelations'
How does a digital campaign complement a media campaign?
One of our key offerings here at Elevate Communication is media relations, where we use traditional media such as print, TV, online and radio to share our client’s stories. However, most of the time it’s also a good idea to pair a traditional media campaign with a digital campaign to help reach more targeted audiences and further communicate the brands’ news. Here’s a few reasons why we do this.
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Three reasons why your company needs media relations
Media relations acts as the middleman between your organisation and your target audience. It encourages your company’s name to be portrayed accurately and effectively, allowing consumers the opportunity to digest the information and build trust with your company or spokespeople.
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3 other ways to effectively use piece-to-camera video content in lockdown
After several weeks spent Zoom-ing across the country and beyond, we should all be feeling pretty comfortable in front of a camera by now. It’s time to exploit this new-found knack of video proficiency! Our industry has been touting the value of video content for years. But as an effective form of communication? Not so much.
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What to do when a journalist calls
If you have done your research, know your target audience and the topics that the journalist / publication / platform covers then these efforts often result in success. It can be hard but rewarding work.
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The politics of persuasion
For those who care to reflect on the election that was, this year’s campaign period was not exempt from an impressive illustration of the power of successful public relations.
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Traditional media makes a comeback in the trust stakes
One of the surprise findings of the Edelman 2019 Trust Barometer has been the traditional news media’s comeback, at least in Australia, against the inexorable march of social media.
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Be your own media outlet – Every brand can be a journalist, editor and publisher with blogging
Positive media attention is great for business, and it’s a legacy service that I’m proud to excel in at Elevate Communication, but owning your own stories and sharing them with people who are already invested and interested in you can have benefits that far outweigh those that come with the media spotlight.
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Why more 'pay for play' is increasing the path to more coverage
Pay for play is becoming more and more common in public relations and the lines that once differentiated PR from advertising, marketing, and journalism are increasingly blurring.
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