Awards
How you should use awards to elevate your brand
Here are some tips on how awards can be used to grow your brand.
Continue Reading
Elevate Communication celebrates success at 2019 PRIA awards
For the third year running, Elevate Communication has been named winners at the Public Relations Institute of Australia’s (PRIA) night of nights, this time taking home 2019 National Issues Management Campaign of the Year.
Continue Reading
Elevate Communication named 2017 Small Consultancy of the Year
Last Thursday I was honoured to accept our industry’s most prestigious national award for the Australian Small Consultancy of the Year from the Public Relations Institute of Australia (PRIA) at the Sydney Opera House.
Continue Reading
Eighteen things to think about in 2018
The world moves quickly and what we thought was relevant in a social media context in 2017 might be completely different in 2018. The challenge for businesses is to stay current and embrace new ideas and new tools quickly so that you get first responder advantage as well as staying nimble and aggressive with your outreach activities. You need to jump to new platforms and tools at the same time that your customers do, so you don’t get left behind by them using outdated platforms and tools to reach dwindling audiences.
Continue Reading
Measuing the value of events – is there a ROI?
Return on Investment (ROI) plays a key role in measuring the success of an event, and hiring a good event planner can help achieve this added value. Measuring the outcome of an event is a key objective that organisations will ask prior to approving. This raises the question on what clients actually benefit from by organising an event, and if there is actually a ROI. Managing a seamless event is the most important KPI for an event planner, however as businesses start to realise there are greater benefits, planners now have the opportunity to strategically coordinate events to create a measurable ROI for clients.
Continue Reading
