Digital
Articles
Three content pieces to help generate leads
Lead generation is a common challenge for most marketers today as they work to help the brands they represent creatively cut through a noisy market to attract quality attention from potential customers or clients.
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Why you should map your business' customer journey
Mapping your customer journey is a critical step in your overall marketing process. It allows you to visually see how easy (or difficult) it is for potential customers to retrieve the information they require from your business.
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Lead generation's role in your B2B marketing mix
To best understand your clients, how they interact with your brand and pass through the sales funnel, you must understand the B2B customer journey and consider the various touchpoints. The B2B customer journey can be described in three stages – Awareness, Consideration and Decision. The message and marketing platform for each stage may be different depending on the stakeholder group. It all depends on where your customer is in the customer journey.
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3 content marketing lessons learnt from Netflix
Netflix. Crowd-favourite streaming platform… Entertainment extraordinaire… Content marketing master? We may not often think of Netflix as a content marketer, but the reality is it is dominating what has become a primary marketing tactic in 2020
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GUEST BLOG: Why Are Podcasts Important – Camille Cannings, Podcasting Executive Producer - NOVA
Elevate welcomes guest blogger, Camille Cannings, to discuss all things podcasting. Camille is a highly accomplished media professional and is the Podcasting Executive Producer at NOVA.
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What is CSR and can I talk about it?
Here are three things to consider before you PR your CSR.
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Why marketing automation is critical for your business in 2020
If automation is something you haven’t heard of or if your business has not yet adopted some level of automation, here are four major benefits of having your marketing program automated in 2020.
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Three reasons why podcasts should be part of your marketing strategy
The future of communication is in your ears
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