Digital
Articles
Is content marketing actually a waste of your resources?
There’s a gold rush happening all around us to create content, sometimes just for the sake of it.
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How to improve your Facebook advertisement ROI with three simple steps
Facebook advertising has the ability to be an incredibly powerful tool for the generation and conversion of leads.
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Three free tools to grade your marketing
If a professional audit doesn’t fit the budget, here’s three tools that allow you to get valuable information about your website’s performance or social channels, that will help you rank better and ultimately reach a greater audience.
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How to update your LinkedIn profile in under 15 minutes
Here’s a few bite-sized changes you can make that will help up your LinkedIn game!
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Using progressive tools to communicate with developing communities
Over the past decade, the communications industry has evolved significantly, as communication channels continue to expand beyond traditional media mediums.
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4 podcasts every marketer and business leader should have stored on their phones
Our university days may be long gone, but as busy professionals, we never stop learning. Whether it’s keeping up with CPD points or jet-setting to industry conferences as a delegate, no matter what industry you’re in or role you play in your organisation, you really do learn something new every day.
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How will AI benefit the communications industry?
Artificial intelligence (AI) is the development of computer systems that can perform tasks normally required by human intelligence. AI has seen a rapid growth in the everyday lives of humans across the planet – from digital assistants like Siri and Alexa to ride sharing apps such as Uber and Lyft, to Google AI-powered predictions. However, AI still has a looming stigma over its head around employment and poses the question, ‘How much longer do we have at our current workplaces?’
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Understanding your social media metrics and using them to your advantage
Understanding online consumer behaviour and effectively leveraging that information is one of the key reasons marketers are so successful today. Our behaviour online shapes our digital ‘persona’ and the data gathered through our habits can be compiled into a plethora of information that can be used to target consumers.
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