Digital
Articles
Using Facebook advertising to grow your brand
With over 15,000,000 monthly users in Australia alone, Facebook is an online channel for businesses to reach their customers in a way that didn’t exist 15 years ago. With almost everybody having access to the internet - whether through a mobile phone, tablet, watch or computer – businesses have the opportunity to connect with their audiences like never before.
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Understanding your social media metrics and using them to your advantage
Understanding online consumer behaviour and effectively leveraging that information is one of the key reasons marketers are so successful today. Our behaviour online shapes our digital ‘persona’ and the data gathered through our habits can be compiled into a plethora of information that can be used to target consumers.
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10 blogging topics for business success
Is blogging a part of your marketing strategy? Business marketing plans often include media buying, giveaways, activations and sampling as various tactics to raise brand awareness, but sometimes the best marketing channels are owned by the company itself.
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Facebook or Workplace. Pick your platform
Are you keeping up to date with social media trends in business? Have you changed the way you work? Doing the same thing that you have always done, will get you the same results, you’ve always had.
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5 digital marketing tools your business should be using
Technology is constantly evolving and is continuing to change the way businesses operate and how they reach customers. With so many tools available online, it can be almost impossible to know if you are using the right one for you or if your application is outdated. Even in such a cluttered market, there are a few platforms that stand out from the rest and drive positive results for businesses every day.
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Snapchat for business
Have you thought about using Snapchat for your business? This application has changed the way consumers and businesses interact, breaking communication barriers through short, targeted grabs of information.
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Understanding social media
Social media has transformed the way we communicate with each other, and has become a gage of how businesses of all sizes tap into their customers. Most companies now have a presence on social media, as their target demographics are readily streaming information daily through applications such as Facebook and Twitter.
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Social Media Strategy – Snapchat
Snapchat presents a relatively new platform for businesses to tell their story instantaneously, creating a visual aesthetic for a brand while also connecting with consumers on a personal level.
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