Stakeholder Engagement
How to define the ideal target audience for your business
Businesses can’t afford to be targeting every person with their product or message, so it’s important when developing your business strategy to define a distinct target market to focus your marketing dollars and brand message towards.
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Breaking-up with brands: keeping trust at the core of stakeholder relationships
Trust – difficult to gain, easily lost, and once gone almost (but not completely) impossible to salvage.
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How to choose the right charitable partnership for your brand
Giving back to the community is becoming more and more the norm in business practice. In fact, many businesses have changed the way they think about their CSR activities and are renaming their charitable or for-good actions as “business responsibilities” rather than “corporate social responsibility”.
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Clients with baggage: what complex stakeholders mean for your next campaign
It’s PR 101, stakeholders have the power to make or break any communication campaign, no matter how ground breaking. You could have the most creative campaign idea with a six-figure budget attached and the most experienced team on the job, but without the support of your client’s core stakeholders, you’ll find yourself fighting a loosing battle.
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