Media Relations
Articles
Why more 'pay for play' is increasing the path to more coverage
Pay for play is becoming more and more common in public relations and the lines that once differentiated PR from advertising, marketing, and journalism are increasingly blurring.
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Networking; more than socialising and canapes
Networking is sometimes confused with ‘socialising’, but it’s so much more than that. For new graduates, attending seminars about the latest trends in communication, breakfast conferences about new technologies or keynote events provide a unique opportunity to mingle and meet likeminded individuals and expand your network.
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How to get your dream journo to swipe right on your next pitch
Conducting media relations in today’s saturated media landscape can some days be as tricky as trying to find your dream partner on a dating app. You’ll spend time and effort trying to perfect your opening line, stalk their profile and battle with yourself over the ‘just right’ way to get their attention without coming off too needy… only to have that dream journalist never return your call.
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5 media phone pitching tips
Despite how often journalists insist that they prefer email pitches, the reality is that unless you hit the phones your pitch will most likely vanish into a digital black hole. So, hit the phones we must. But let’s face it, phone pitching can be one of the most thankless jobs in PR. All those well-crafted and earnestly delivered phone pitches only ever being heard by an answering machine.
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How to get your dream journo to swipe right on your next pitch
Conducting media relations in today’s saturated media landscape can some days be as tricky as trying to find your dream partner on a dating app. You’ll spend time and effort trying to perfect your opening line, stalk their profile and battle with yourself over the ‘just right’ way to get their attention without coming off too needy… only to have that dream journalist never return your call.
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How you can make the most of media coverage
Media coverage may not change who you are, but it can certainly change who people think you are. Whether you’ve won an award and have suddenly been deemed an expert, or you’ve received negative coverage and are scrambling to grasp the shattered pieces of your reputation, publicity can make or break individual and corporate business prospects by swaying public opinion.
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