Elevate was engaged to provide a comprehensive PR, Communication and Digital program to build positive brand awareness and establish senior management as thought leaders in the travel industry.
Bestjet’s PR, Communication and Digital program includes:
- Creating a detailed 12-month plan listing goals and objectives, target audiences, key messages, tools and activities, which formed the direction of all future communication recommendations
- Developing a 12-month editorial schedule identifying interesting story opportunities
- Media training for key executive team members
- Drafting effective media releases to engage key media targets
- Liaison with media and relationship building
- Researching and identifying profiling opportunities for senior management
- Creating engaging social media content across all social platforms
- Designing, creating and distributing bi-weekly EDMs to Bestjet’s subscribers
- Monthly measurement and evaluation report
