Overview & Key Outcomes

Bondor, a leading manufacturer in PIR insulated thermal building solutions and lightweight architectural systems, appointed Elevate to facilitate a PR and communication program. Since then, Elevate has been Bondor’s trusted adviser and full communication service providers, ensuring Bondor is positioned as a leader in the building industry for both commercial and residential developments.

Bondor’s PR and Communication program includes:

  • Developing a PR and Communication strategy to ensure all activities are aligned to the business’ goals and objectives
  • Drafting a media release each month to be distributed to industry, business and consumer media
  • Drafting an EDM each quarter to be distributed internally
  • Liaison with publications and organising all advertorial bookings
  • Creating and managing onsite events where necessary for product launches and factory openings
  • Regular liaison with architects, builders and developers to research and draft case studies
  • Media training for key executive team members prior to important media interviews and events
  • PR and communication reports to highlight achievements and upcoming activity

ACHIEVEMENTS IN 2016:

  • Total Equivalent Advertising Value: $341,822
  • Total audience reach: 1,422,791
  • National industry publications, business publications, online news and local newspaper articles

Coverage:

http://bit.ly/2gHvYhL (Manufacturers’ Monthly)

http://bit.ly/2hlyC0q (Gladstone Observer)

http://bit.ly/1W5g3f3 (Domain)

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