Sarah and Adam Williams engaged Elevate when they launched their sustainable paper product company, Caboo in Australia in 2014. 

Becoming exclusive Australian distributors of the products, Sarah and Adam required marketing collateral to effectively engage retailers to stock Caboo’s range, while a media release was needed to communicate the launch to industry media.

Elevate’s PR and communications program surrounding this launch included:

• Developing a PR strategy to identify opportunities and key dates
• Drafting content and managing the design process of the new brochure from briefing the designer to proofing the final product  
• Drafting templated letters that Sarah and Adam could use to engage potential retailers or commercial companies to use the products  
• Writing a media release to officially launch Caboo in Australia
• Liaison with consumer and industry media to generate positive coverage