Tag Search - 'Media Relations'
Why more 'pay for play' is increasing the path to more coverage
Pay for play is becoming more and more common in public relations and the lines that once differentiated PR from advertising, marketing, and journalism are increasingly blurring.
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How you can make the most of media coverage
Media coverage may not change who you are, but it can certainly change who people think you are. Whether you’ve won an award and have suddenly been deemed an expert, or you’ve received negative coverage and are scrambling to grasp the shattered pieces of your reputation, publicity can make or break individual and corporate business prospects by swaying public opinion.
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How to write a captivating headline
Most readers will look at a picture first, then the headline, then maybe the first few sentences of a story before not actually finishing the story.
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How to write a story that is out of this world
Here are five fundamentals I’ve found invaluable to consider when writing a story.
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