Tag Search - 'Media'
Three reasons why social media marketing flips traditional marketing on its head
Social media as a marketing platform has become as important to invest in as a brand’s logo or its staff members. But while social media marketing investment deserves a place on the P&L ledger, marketing on Facebook and Instagram is very different to traditional marketing efforts.
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Using Facebook advertising to grow your brand
With over 15,000,000 monthly users in Australia alone, Facebook is an online channel for businesses to reach their customers in a way that didn’t exist 15 years ago. With almost everybody having access to the internet - whether through a mobile phone, tablet, watch or computer – businesses have the opportunity to connect with their audiences like never before.
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Understanding your social media metrics and using them to your advantage
Understanding online consumer behaviour and effectively leveraging that information is one of the key reasons marketers are so successful today. Our behaviour online shapes our digital ‘persona’ and the data gathered through our habits can be compiled into a plethora of information that can be used to target consumers.
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Snapchat for business
Have you thought about using Snapchat for your business? This application has changed the way consumers and businesses interact, breaking communication barriers through short, targeted grabs of information.
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Understanding social media
Social media has transformed the way we communicate with each other, and has become a gage of how businesses of all sizes tap into their customers. Most companies now have a presence on social media, as their target demographics are readily streaming information daily through applications such as Facebook and Twitter.
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Considering going digital? Why it’s a no brainer to get on social media
With over three billion Internet users and more than two billion active social media accounts, it’s never been easier for businesses to communicate and engage with stakeholders online. If you’re tossing up whether social media is worthwhile for your business, our Communication Coordinator Chloe shares a couple of reasons why it’s a no brainer to get on social media.
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How you can make the most of media coverage
Media coverage may not change who you are, but it can certainly change who people think you are. Whether you’ve won an award and have suddenly been deemed an expert, or you’ve received negative coverage and are scrambling to grasp the shattered pieces of your reputation, publicity can make or break individual and corporate business prospects by swaying public opinion.
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The dangers of getting left behind in the social media age
As social media continues to rise in popularity, it’s important to evolve with the changes and use each platform to its fullest potential. While most companies have been on the social media bandwagon for several years, the question remains: what is next for social media and what does this spell for PR and marketing practitioners? Because if you’re relying on reusing the same social media strategy, you’re already behind.
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How to write a captivating headline
Most readers will look at a picture first, then the headline, then maybe the first few sentences of a story before not actually finishing the story.
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How to create the perfect Facebook post
So what is a “perfect” Facebook post and how do you achieve it? Well, there are seven characteristics to the “perfect” Facebook post.
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