Tag Search - 'Media'
How to handle an interview – Learning from the best...and the worst
One way I can justify getting sucked into a reality TV show like Survivor is that it’s all research on ways to handle interview questions when you’re thrust in front of a camera.
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Trolls - They're seriously annoying but need to be taken seriously
For many years now, the term ‘troll’ has been far removed from the cute dolls of the 90s known for their long fluoro hair.
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What to do when a journalist calls
If you have done your research, know your target audience and the topics that the journalist / publication / platform covers then these efforts often result in success. It can be hard but rewarding work.
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The politics of persuasion
For those who care to reflect on the election that was, this year’s campaign period was not exempt from an impressive illustration of the power of successful public relations.
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Traditional media makes a comeback in the trust stakes
One of the surprise findings of the Edelman 2019 Trust Barometer has been the traditional news media’s comeback, at least in Australia, against the inexorable march of social media.
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Forward plan your content with a social media plan
Engaging content is one of the most powerful tactics for attracting new customers and retaining their loyalty, an important tool used for storytelling, which is essentially the heart of public relations!
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Be your own media outlet – Every brand can be a journalist, editor and publisher with blogging
Positive media attention is great for business, and it’s a legacy service that I’m proud to excel in at Elevate Communication, but owning your own stories and sharing them with people who are already invested and interested in you can have benefits that far outweigh those that come with the media spotlight.
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Three overlooked platforms to enhance your social media strategy
Are you trying to achieve cut through on social media but just aren’t reaching the right audiences? Maybe you’re using the wrong platform.
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Using progressive tools to communicate with developing communities
Over the past decade, the communications industry has evolved significantly, as communication channels continue to expand beyond traditional media mediums.
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Why more 'pay for play' is increasing the path to more coverage
Pay for play is becoming more and more common in public relations and the lines that once differentiated PR from advertising, marketing, and journalism are increasingly blurring.
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