Thought leadership
The Benefits of a Strategy Session
What is the first step to creating a successful communication strategy for your business? Here’s what you need to know about strategy workshops and why your business will benefit from conducting a strategy session in 2020.
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PR IN 2020 AND BEYOND
With changing technology, comes changing processes, systems and metrics, and keeping up with the Jones’ (or the millennials!) has never been more critical for businesses that seek to serve their clients in the most efficient, productive and results-driven environment.
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How to define the ideal target audience for your business
Businesses can’t afford to be targeting every person with their product or message, so it’s important when developing your business strategy to define a distinct target market to focus your marketing dollars and brand message towards.
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How to boost your social engagement with video
In recent years, videos on social media have become the foundation of many businesses’ marketing strategies. A HubSpot report indicates 54% of consumers prefer to see videos from brands over other types of content.
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How can you engage with journalists using social media?
As a PR practitioner, a business owner, or someone with an opinion? If so, you might ask yourself, how do I get in touch with or engage with journalists? Having worked on both sides of the media landscape as a journalist come PR man, I’ve learned a few things along the way and thought I’d share a few tips with you.
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New Year's resolutions for businesses
Whether you call them resolutions, goals, motivations or a vision, the new year often brings with it a sense of renewal, fresh beginnings and a chance to wipe the slate clean and start as you intend to finish. What would it look like if we applied New Years resolutions to the business world?
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10 reasons why you should use communications and PR in 2020
As a business owner or manager, it’s natural that you would be protective of your market and want to retain control of all facets of your business. While not every business should – or is ready – to hire communication support, the right agency can act as an extension of your team and bring a wealth of insights to work with you and help you to achieve your goals.
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Three reasons why podcasts should be part of your marketing strategy
The future of communication is in your ears
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