Thought leadership

The importance of networking and maintaining relationships

Thursday 27th June 2019 #Networking Micayla van den Berg

PR is a multifaceted industry and is host to a variety of responsibilities and tasks that make up the wind and grind of daily work life. But in the midst of deadlines, emails and late nights preparing for client meetings, we tend to forget the importance of networking.

Are you on the quest to find the social media golden ratio?

Thursday 27th June 2019 #DigitalMarketing Jeremy Steven

Social Media’s Golden Ratio is a legendary number that is still waiting to be discovered by you and your very own social media schedule.

Social media resolutions for next financial year

Thursday 27th June 2019 Olivia van Dalsen

So what are your social media resolutions for yourself or your company this financial year? Have you given them any thought? Elevate’s Communication Director, Dr Amanda Olsson offers her top tips for the 2018-2019 financial year.

Spring clean your systems and processes for a healthy FY20

Thursday 27th June 2019 Mel Deacon

This time of year always motivates us to do a little spring cleaning around the house to revitalise, organise and minimise, but there’s no reason this overhaul should be confined to our homes. If you’re anything like me and bring work home, then you will find by spring cleaning your commercial systems and processes, home life should become just that – more home, less work.

How not to respond to an online review

Wednesday 26th June 2019 #CrisisCommunication #IssuesManagement Jose Abad

The way in which a business responds to complaints can help or hinder its brand reputation.

Trolls - They're seriously annoying but need to be taken seriously

Thursday 13th June 2019 #DigitalMedia Maree Butterworth

For many years now, the term ‘troll’ has been far removed from the cute dolls of the 90s known for their long fluoro hair.

How to find an influencer for your brand

Wednesday 12th June 2019 #InfluencerMarketing Hannah Maurice

Companies often want to partner with influencers and other brands that have large followings, or are in popular demand, to help increase their brand awareness, but many miss the mark by collaborating with big-names who have no relevance, association or affiliation with their brand.

What to do when a journalist calls

Monday 10th June 2019 #MediaRelations Jose Abad

If you have done your research, know your target audience and the topics that the journalist / publication / platform covers then these efforts often result in success. It can be hard but rewarding work.