Thought leadership
The politics of persuasion
For those who care to reflect on the election that was, this year’s campaign period was not exempt from an impressive illustration of the power of successful public relations.
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How to update your LinkedIn profile in under 15 minutes
Here’s a few bite-sized changes you can make that will help up your LinkedIn game!
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The role of PR
So, what is is that PR practitioners actually do?
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Support your staff and they'll support you
Struggling with staff turnover? The answer could lie in your office culture – the one you help create and shape.
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The 5 minor communication skills that make a major difference
If you’re heading up a cost centre, managing a department or overseeing an entire business, then it’s safe to say you’ve got sound business acumen and likely a strong education or experiential background that’s helped you get to where you are today.
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Traditional media makes a comeback in the trust stakes
One of the surprise findings of the Edelman 2019 Trust Barometer has been the traditional news media’s comeback, at least in Australia, against the inexorable march of social media.
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Forward plan your content with a social media plan
Engaging content is one of the most powerful tactics for attracting new customers and retaining their loyalty, an important tool used for storytelling, which is essentially the heart of public relations!
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Bring your brollies! – Brainstorms are now a part of your fortnightly schedule and here is why
As a content creator, a good brainstorm will never fail to excite me. After all, many challenges experienced in this role stem from coming up with fresh content on the regular. A lack of ideas is never a good thing. It’s like writer’s block for your whole brain – it’s painful.
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