Tag Search - 'Media'
GUEST BLOG - How can media relations drive a non-profit's mission?
As part of our guest blogging series, Act for Kids Executive Director Public Affairs, Partnerships & Advocacy Stephen Beckett shares how the media helps his organisation communicate its mission.
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How does a digital campaign complement a media campaign?
One of our key offerings here at Elevate Communication is media relations, where we use traditional media such as print, TV, online and radio to share our client’s stories. However, most of the time it’s also a good idea to pair a traditional media campaign with a digital campaign to help reach more targeted audiences and further communicate the brands’ news. Here’s a few reasons why we do this.
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How to get your daily news fill
Bushfires, floods, a global pandemic, and now nationwide protests! With so much happening in the world, it’s hard to turn away from the latest update or news headline. In actual fact, media and news consumption has been on the rise for some time. So much for the alleged ‘slow death of journalism’.
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Why every business should do media training
It is getting harder to achieve cut through in today’s shrinking media market. The news cycle moves quickly and attention spans are getting shorter. That’s why media training is important for any business to make the most out of every opportunity.
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Three reasons why your company needs media relations
Media relations acts as the middleman between your organisation and your target audience. It encourages your company’s name to be portrayed accurately and effectively, allowing consumers the opportunity to digest the information and build trust with your company or spokespeople.
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3 other ways to effectively use piece-to-camera video content in lockdown
After several weeks spent Zoom-ing across the country and beyond, we should all be feeling pretty comfortable in front of a camera by now. It’s time to exploit this new-found knack of video proficiency! Our industry has been touting the value of video content for years. But as an effective form of communication? Not so much.
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GUEST BLOG: The importance of Mentorship – Matt Purcell – Mentored Media
In our guest blogging series, life-coach, business owner, and director of content agency Mentored Media, Matt Purcell shares his insights as to why mentorship is important on an individual level and in businesses, no matter if you are leading a fledgling business or multi-national enterprise.
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How to draft the perfect pitch
Editors, journalists and producers receive countless emails in a day, so how do you make sure your pitch stands out for the right reasons?
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How can you engage with journalists using social media?
As a PR practitioner, a business owner, or someone with an opinion? If so, you might ask yourself, how do I get in touch with or engage with journalists? Having worked on both sides of the media landscape as a journalist come PR man, I’ve learned a few things along the way and thought I’d share a few tips with you.
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5 reasons why your senior executives need a media training refresher
Even the most experienced media communicators can benefit from media training.
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